February 20, 2016
The American food market is experiencing a German invasion. And it’s a welcome one.
After the dramatic expansion of and increased success of Aldi, a new German supermarket chain – Lidl – is now opening its first wave of stores in the United States.
In fact, 20 stores are slated to be opened in North Carolina, South Carolina and Virginia.
At the beginning, Lidl planned to open its first group of stores no later than 2018. However, the supermarket chain is moving forward ahead of schedule with plans to open up a hundred locations along the American East Coast within a year.
The grocer’s mantra, at least for the U.S. market is “high quality at a low price.” Lidl’s business strategy involves offering fewer products in smaller stores in order to keep prices low while at the same time raising food quality and shopping experience standards.
While more traditional grocery stores continue to chug along, Aldi and Trader Joe’s (owned by Aldi) have seen drastic amounts of success with a similar model. Basically, the entire shopping experience will be simpler, streamlined and without any frills.
Planned Grocery via Business Insider
If Lidl follows the same direction as Aldi, however, food will be cheaper, better and generally safer. Aldi, for instance, carries many organic, gluten-free and other cleaner alternative foods at a price much cheaper than anything found in other major grocery store chains.
Both Lidl and Aldi have also been expanding aggressively in Europe and have engaged in a price war that is hurting Walmart’s Asda business, a war which we should thank them for launching. The real battle will be between Lidl and Aldi as the two have a similar business model and marketing strategy. That being said, a battle between Lidl and Aldi is much more preferable than a choice between Walmart and Bi-Lo.
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Brandon Turbeville – article archive here – is an author out of Florence, South Carolina. He is the author of six books, Codex Alimentarius — The End of Health Freedom, 7 Real Conspiracies,Five Sense Solutions and Dispatches From a Dissident, volume 1 and volume 2, The Road to Damascus: The Anglo-American Assault on Syria,and The Difference it Makes: 36 Reasons Why Hillary Clinton Should Never Be President. Turbeville has published over 950 articles dealing on a wide variety of subjects including health, economics, government corruption, and civil liberties. Brandon Turbeville’s podcast Truth on The Tracks can be found every Monday night 9 pm EST at UCYTV. He is available for radio and TV interviews. Please contact activistpost (at) gmail.com.